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The Rise of “Environmental Sustainability Knowledge” in Business Strategy and Entrepreneurship: An IT-Enabled Knowledge-Based View of Tourism Operators
Abstract
This chapter articulates a conceptual framework to analyse the management of environmental sustainability knowledge in tourism that is underpinned by both the knowledge-based view of the firm (Grant, 1996; Spender, 1996) and the KM Life Cycle (Liebowitz & Beckman, 1998; Salisbury, 2012). This deliberate management of knowledge enables NTOs to build a knowledge-base about the natural environment and to use that knowledge for environmental sustainability, business sustainability, and local community education. Ten NTOs in Australia, Malaysia, Thailand, and Vietnam were investigated to analyse their KM of environmental sustainability. In supporting the knowledge-based view and KM of environmental sustainability knowledge, a further conceptual framework is also advanced for the analysis of how Information Technology enables environmental sustainability knowledge to be created, captured, shared, and applied at NTOs among their staff, customers, and communities.
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