Understanding How Behavior Plays a Role in Purchasing Dog Food in Bombay

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Author(s): Niaga Rajesh (Symbiosis Institute of Media and Communication, India)and Paavni Varma (Symbiosis Institute of Media and Communication, India)
Copyright: 2019
Pages: 20
Source title: Optimizing Millennial Consumer Engagement With Mood Analysis
Source Author(s)/Editor(s): Sabyasachi Dasgupta (O.P. Jindal Global University, India)and Priya Grover (Symbiosis International (Deemed University), India)
DOI: 10.4018/978-1-5225-5690-9.ch005

Keywords: Business & Management / Business Science Reference / Consumer Management / Marketing

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Abstract

It has been noticed that there has been an increase in the number of families adopting dogs as pets in the urban areas on India. Dogs among all other pets are considered the most loyal and unconditionally loving animals. However, maintaining a dog is not as simple as it may seem. One of the most important factors that contribute to the wellbeing of a dog is the nutritious food consumed by the dog. This research paper aims to understand the behavior that influences the purchase of dog food in Mumbai city. The goal is to comprehend the preferences and the buying pattern of dog food consumed in Mumbai. To undertake this research, 15 in-depth interviews were conducted, of people who own dogs; belong to the middle and upper-class families in the city of Mumbai. Dog owners indulge in a lot of reading and research to make sure that they give the right form of nutrition to their dogs. This research threw light on the purchase behavior of dog food consumed in Mumbai.

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Understanding How Behavior Plays a Role in Purchasing Dog Food in Bombay

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