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Using Corporate Social Responsibility as a Public Relations Tool in Reputation Management

Using Corporate Social Responsibility as a Public Relations Tool in Reputation Management
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Author(s): Vera Harludi (3P Advertising Agency, Turkey)
Copyright: 2019
Pages: 19
Source title: Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-6192-7.ch033

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Abstract

This chapter delves into the subject of corporate social responsibility, its relations, and how it affects corporate reputation. The literature review presents a brief history of CSR and sheds light into the role of business ethics, corporate governance, corporate citizenship, and corporate social performance with a specific focus on companies' approaches towards CSR; motivations for company to invest in CSR; and corporate reputation. While the literature review will wrap up with arguments for and against CSR, this chapter will provide a brief outlook on CSR practices in Turkey.

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