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Visual Literacy and Global Understanding

Visual Literacy and Global Understanding
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Copyright: 2018
Pages: 16
Source title: Cross-Cultural Analysis of Image-Based Assessments: Emerging Research and Opportunities
Source Author(s)/Editor(s): Lisa Keller (University of Massachusetts Amherst, USA), Robert Keller (Measured Progress, USA)and Michael Nering (Measured Progress, USA)
DOI: 10.4018/978-1-5225-2691-9.ch002

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Abstract

Visual literacy is taking on new importance in the media saturated culture in which we all live. Everyone is inundated with visual stimulation each day and with the amount of time spent on the computer, and with social media, that stimulation is not likely to decline. The result is a need to be able to critically evaluate visual information in the same way that we have been taught to critically read written text. This is the field of visual literacy, and while it has existed for some time, it has become the focal point of many twenty-first century skills frameworks. It is no longer optional to be able to understand visual information. This chapter explains what visual literacy means, and how cultural differences impact the interpretation of visual information.

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