Consumer Adoption and Usage of Broadband Yogesh K. Dwivedi; Brunel University, UK Imprint: IRM Press Copyright: 2008 Number of pages: 332 pages Hard Cover (ISBN: 978-1-59904-783-6) Non-Member: US $99.95 Member Price: US $49.98 Pre-order for 1/1/1900  Perpetual E-Access (ISBN: 978-1-59904-785-0) Non-Member: US $150.00 Member Price: US $75.00 Order Now!

Description

Advances in telecommunications technologies have exploded into the marketplace. Consumers are offered various methods of access to the Internet and telephony at speeds and bandwidths much higher than only years previously. However, even with the pervasiveness of broadband and high-speed communication technologies, many consumers are not adopting the latest technologies.

Contributing to theory, practice, and policy, Consumer Adoption and Usage of Broadband develops a conceptual model for examining consumer adoption, usage, and impact of broadband utilizing various construct methodologies, thereby providing a clear window into the rational decisions of potential broadband consumers.

Additional Information
Table Of Contents | Preface | Testimonials | Author's Bio