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2QCV2Q: A Model for Web Sites Design and Evaluation

2QCV2Q: A Model for Web Sites Design and Evaluation
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Author(s): Luisa Mich (University of Trento, Italy) and Mariangela Franch (University of Trento, Italy)
Copyright: 2000
Pages: 4
Source title: Challenges of Information Technology Management in the 21st Century
Source Editor(s): Mehdi Khosrow-Pour (Information Resources Management Association, USA)
DOI: 10.4018/978-1-878289-84-1.ch054

Abstract

In this paper we introduce a general model for web site design and evaluation. The model has been developed within a research program concerning on-line marketing research. However, given its flexibility, it can be applied to the development or the evaluation of web sites, independently of their goals and domain. To validate the model we applied classic rhetorical principles based on ciceronian loci or argumentum, which can be used to check the completeness of an exposition. To illustrate the application of the model we report here the results of the analysis of a ski consortium web site in the Dolomites.

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