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E-Business Strategy: Key Perspectives and Trends

E-Business Strategy: Key Perspectives and Trends
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Author(s): Mahesh Raisinghani (University of Dallas, USA) and Lawrence L. Schkade (University of Texas at Arlington, USA)
Copyright: 2001
Pages: 5
Source title: Managing Information Technology in a Global Economy
Source Editor(s): Mehdi Khosrow-Pour (Information Resources Management Association, USA)
DOI: 10.4018/978-1-930708-07-5.ch112

Abstract

E-business is at least as much about process, organizations, and management as it is about technology. One of the best practices that has been discovered is that in order for an e-business initiative to be effective, it has to be the senior management that should be driving it. Firms want many information technology (IT) initiatives to support its strategic objectives. The value of these initiatives rests in their contribution to a firm’s competitiveness, which cannot be quantified since some benefits are intangible. This paper studies the organizational impact of e-business. This paper also compares the returns to traditional non-Internet, bricks and mortar firms from e-commerce initiatives compared with returns to the new breed of Internet firms, and the returns from business-to-business e-commerce with returns from business-to-consumer e-commerce. Finally, the returns of e-commerce initiatives involving digital goods in comparison to the initiatives involving tangible goods are examined.

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