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A Holistic Approach for Initial Acceptance and Continuance Model in Website Stickiness
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Author(s): Chulmo Koo (Sogang University, Korea), Kichan Nam (Sogang University, Korea), Jae Beom Lee (Sogang University, Korea)and Sang-Gun Lee (University of Nebraska-Lincoln, USA)
Copyright: 2003
Pages: 3
Source title:
Information Technology & Organizations: Trends, Issues, Challenges & Solutions
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59140-066-0.ch255
ISBN13: 9781616921248
EISBN13: 9781466665330
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Abstract
How much do you pay to attract each customer to your Website? Some of the new e-commerce businesses are paying hundreds of dollars to attract one customer who will actually make a purchase, without a guarantee of a return visit. Until now, most research has focused on attracting customers or initial acceptance of Information Technology. However, as we know, attraction costs or initial acceptance cost are more expensive than retention costs or re-visit costs. Thus, this paper investigates the causal relationships between initial acceptance and the continuance process on Website visits. Specifically, it will examine from a holistic perspective the stickiness mechanism of Websites.
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