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The Influence of Web Usability on Online Shopper’s Repurchase Intention
Abstract
Website plays an important role as a “cyber store” through which online shoppers have their initial and on-going interactions with the Web retailers. Therefore, Web usability becomes an important determinant of productive online transaction in the B2C e-commerce. The concept of Web stickiness in B2C e-commerce along with Web usability has drawn much attention from the practitioners and researchers. We believe Web usability and Web stickiness affect online shopper’s repurchase intention in B2C e-commerce. In this regards, from the investigation of the relationship between the website and website users, this study explores the effects of Web usability, Web stickiness, online shopper’s repurchase intention and the strengths of the relationships between different variables.
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