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Measuring the Routinization of Web-Based Supplier Diversity

Measuring the Routinization of Web-Based Supplier Diversity
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Author(s): Dale Young (Miami University, USA)
Copyright: 2001
Pages: 4
Source title: Managing Information Technology in a Global Economy
Source Editor(s): Mehdi Khosrow-Pour (Information Resources Management Association, USA)
DOI: 10.4018/978-1-930708-07-5.ch076

Abstract

This study reports on the Web-based supplier diversity initiatives of the Fortune 500. It develops a measure of Web-based supplier diversity routinization, based on previous innovation diffusion and innovation routinization studies. The study finds that few firms (15.6%) among the Fortune 500 use their public Web site to publicize supplier diversity efforts. The largest firms in the study are the ones most likely to mention supplier diversity. However, among the firms that do mention supplier diversity on their public Web site, the degree of routinization does not vary between small and large firms.

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