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Online Auctions: Lessons Learned from Strategic E-Business Consulting
Abstract
Online auctions are among the most influential e-business applications. Their impact on trading in the B2B (business to business), as well as in the B2C (business to consumer) and C2C (consumer to consumer) areas is both remarkable and inevitable. Although there have been considerable efforts in setting up market places, online trading still lays in its early stages. Quite a few companies have started projects of their own, trying to improve their purchasing and sales channels. This article discusses the benefits of the most impressing concept of Internet marketplaces, namely, the conduction of online auctions. We discuss their benefits, the problems occurring, and possible solutions. In addition we sketch actions for suppliers to achieve a better strategic position in the upcoming Internet market places.
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