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Organizational Dimension as an Influential Agent on Internet Usage in Hotel Businesses in Recife - Brazil
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Author(s): Marcia Moura Leite Lobianco (Instituto Pernambucano de Ensino E Cultura, Brazil)and Anatalia Saraiva Martins Ramos (Universidade Federal do Rio Grande do Norte, Brazil)
Copyright: 2004
Pages: 4
Source title:
Innovations Through Information Technology
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-59140-261-9.ch236
ISBN13: 9781616921255
EISBN13: 9781466665347
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Abstract
The Internet technology changed the world, creating new forms of interaction between people, organizations and businesses. Hotel business is a branch of activity which has improved with the services given by the internet. The purpose of this study is to identify in the organizational factor variables which influence the standard usage of the Internet. An evaluation model was postulated containing five independent variables over two dependent variables, relating to the standard Internet usage. Data was collected from 52 hotels located on the city of Recife coast, in Pernambuco State, Brazil. The result of the data analysis showed a differential standard of internet usage in small, medium and five star hotels and showed how some organizational aspects could be better explored to reach an efficient standard of usage, increasing their competitive positions. At the end of this paper are outlined a few suggestions and inferences for future research.
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