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Small Business Web Site Implementation Decisions: A Decision Support Tool for Small Businesses
Abstract
This paper discusses a model that has been set up to assist small businesses in the decision making processes associated with setting up a web site by which they can interact with their customers. Specifically, the paper addresses the use of a spreadsheet to support decision making processes in relation to the level of capital needed to devote to the web site and who should be used to develop it. The paper describes the process followed from the initial SWOT analysis used to collect information about the business through to the decision making process modelled in the spreadsheet.
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