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Social Dynamics in Information Systems Survey Research: A Comparison of Administration Media

Social Dynamics in Information Systems Survey Research: A Comparison of Administration Media
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Author(s): Susan K. Lippert (Drexel University, USA)
Copyright: 2002
Pages: 4
Source title: Issues & Trends of Information Technology Management in Contemporary Organizations
Source Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-930708-39-6.ch124
ISBN13: 9781930708396
EISBN13: 9781466641358

Abstract

Survey responses differ between direct paper and pencil (manual) administration and Internet-based (electronic) survey data collection methods. Social dynamics play an important role in influencing respondent participation. A review of the existing literature suggests that the medium and administration context affect differences in instrument performance parameters, i.e., response rate, participation ease, attractiveness of survey, novelty effect, administrative costs, response flexibility, response time, population size, sample bias, instrument validity, and the management of non-response data. This paper attempts to identify and describe the differences between survey data collection media as a function of selected social variables.

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