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Strategic Positioning of a Small to Medium sized Enterprise Using Groupware

Strategic Positioning of a Small to Medium sized Enterprise Using Groupware
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Author(s): J. Edwards (Loughborough University, UK), P. A. Lawson (Loughborough University, UK) and P. R. Gibson (University of Wollongong, Australia)
Copyright: 2001
Pages: 5
Source title: Managing Information Technology in a Global Economy
Source Editor(s): Mehdi Khosrow-Pour (Information Resources Management Association, USA)
DOI: 10.4018/978-1-930708-07-5.ch085

Abstract

This paper discusses the strategic importance of Groupware to Small to Medium sized Enterprises (SMEs) and describes an application. The importance of technology applications that actually generate strategic advantage is discussed. Many advantages of Groupware in SMEs are highlighted. These include improved communication links, diffusion of knowledge and enhanced management of projects. Limitations are also discussed. The paper concludes that the main problem with the development of strategic advantage is concerned with the exploitation of knowledge generated from improved value creation by human capital. The challenge is to develop unique expertise in value creation that cannot easily be emulated by competitors rather than implementation of technology alone.

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