The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
How World Leading Manufacturers Can Achieve Differentiation Through E-Business: New Services, Enhanced Relationships, and Reduced Costs
Abstract
E-business development is today driven by mature and established companies. Recently we can discern a shift in the usage of e-business from a cost reduction focus towards differentiation and value (revenue) creation. Many companies use e-business, or ICT, as vehicles to launch new information-based services that enable differentiation. In this paper, we study how four world-leading manufacturers employ e-business and ICT to create services that retain current customers and attract new ones as well as differentiate them from the ever-fiercer competition from e.g. low-cost competitors.
|
|