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Book Chapter
Consumer-Centric Marketing Strategies: Social Networks as Innovative Tools for Consumer Relationship Management
Loredana Di Pietro, Eleonora Pantano (2013). Small and Medium Enterprises: Concepts, Methodologies, Tools, and Applications 18 pages.
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Book Chapter
Consumer-Centric Marketing Strategies: Social Networks as Innovative Tools for Consumer Relationship Management
Loredana Di Pietro, Eleonora Pantano (2013). Customer-Centric Marketing Strategies: Tools for Building Organizational Performance 18 pages.
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Book Chapter
Preparing Pre-Service Teachers for Game-Based Learning in Schools
Soojeong Lee (2013). Teaching Cases Collection 23 pages.
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Teaching Case
Preparing Pre-Service Teachers for Game-Based Learning in Schools
Soojeong Lee (2013). Teaching Cases Collection 23 pages.
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Book Chapter
Can Zakat Institutions Adopt Consumer-Centric Knowledge Management Successfully to Alleviate Poverty?
Abu baker Ramadan Mohamed Hussain (2015). Handbook of Research on Managing and Influencing Consumer Behavior 26 pages.
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Book Chapter
Consumer Centric Knowledge Management in Zakat Institutions as Strategic Approach to Reduce Poverty
Abu Baker Ramadan Mohamed Hussain (2012). Customer-Centric Knowledge Management: Concepts and Applications 21 pages.
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Book Chapter
Ethical Management of Consumer Information: Solving the Problem of Information Externality Using the Coasian Approach
Christopher M. Cassidy, Bongsug Chae, James F. Courtney (2005). Information Ethics: Privacy and Intellectual Property 23 pages.
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Book Chapter
Price Performance
(2013). Marketing Decision Making and the Management of Pricing: Successful Business Tools 20 pages.
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Book Chapter
The Impact of E-Commerce Customer Relationship Management in Business-to-Consumer E-Commerce
Pauline Ratnasingam (2010). Strategic Information Systems: Concepts, Methodologies, Tools, and Applications 13 pages.
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Book Chapter
Sales Force Management in the Consumer Product Industry
Navin Sharma (2004). Managing Data Mining: Advice from Experts 14 pages.
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Journal Article
Adoption of a Comprehensive Web-Based Wealth Management Service
Tomi Dahlberg, Anssi Öörni (2010). International Journal of E-Services and Mobile Applications 18 pages.
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Book Chapter
Adoption of a Comprehensive Web-Based Wealth Management Service
Tomi Dahlberg, Anssi Öörni (2012). Innovative Mobile Platform Developments for Electronic Services Design and Delivery 18 pages.
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Book Chapter
Measuring Variability Factors in Customer Values, Technology Convergence and Profit Optimization in a Retailing Firm: A Framework for Analysis
Dr. Rajagopal (2009). Information Communication Technologies and Globalization of Retailing Applications 15 pages.
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Journal Article
Management and Marketing Practices of Social Media Firms
Abdulaziz Alshubaily (2017). International Journal of Customer Relationship Marketing and Management 15 pages.
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Journal Article
Changes in CRM Approach: Refined Functional Blocks for Customer Creative Engagement in Services
Sabina Potra, Monica Izvercian, Serban Miclea (2016). International Journal of Information Systems in the Service Sector 13 pages.
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Book Chapter
The Design of an Advanced Virtual Shopping Assistant for Improving Consumer Experience
Vincenzo Corvello, Eleonora Pantano, Assunta Tavernise (2011). Advanced Technologies Management for Retailing: Frameworks and Cases 17 pages.
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Book Chapter
The E-Commerce Business Model Implementation
Alessia D'Andrea, Fernando Ferri, Patrizia Grifoni (2014). Encyclopedia of Business Analytics and Optimization 12 pages.
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Journal Article
Adoption of Social Media by Online Retailers: Assessment of Current Practices and Future Directions
Farhod P. Karimov, Malaika Brengman (2011). International Journal of E-Entrepreneurship and Innovation 20 pages.
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Book Chapter
Evaluation of the SCM Performance in Using of Global Logistics Information Technologies: A Research Study in Hong Kong
Pui Yuk Chan, Xinping Shi (2008). Global Information Technologies: Concepts, Methodologies, Tools, and Applications 14 pages.
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Book Chapter
Evaluation of the SCM Performances in Using of Global Logistics Information Technologies: A Research Study in Hong Kong
Pui Y. Chan, Xinping Shi (2006). Global Integrated Supply Chain Systems 18 pages.
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Book Chapter
Brand Management Process for the Online Education Programmes
Ebru Gokaliler, Ayda Sabuncuoglu Aybar (2011). Marketing Online Education Programs: Frameworks for Promotion and Communication 19 pages.
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Book Chapter
Social Media Marketing: Psychological Insights, Managerial Implications, and Future Research Directions
Carolyn A. Lin, Philipp A. Rauschnabel (2016). Encyclopedia of E-Commerce Development, Implementation, and Management 15 pages.
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Book Chapter
Facilitating Hospitality and Tourism Management in Global Business
Kijpokin Kasemsap (2016). Global Dynamics in Travel, Tourism, and Hospitality 23 pages.
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Book Chapter
E-Commerce as Knowledge Management: Managing Consumer Service Quality
Rachel McLean, Nigel M. Blackie (2008). Electronic Commerce: Concepts, Methodologies, Tools, and Applications 20 pages.
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Book Chapter
Louis Vuitton: Using Digital Presence for Brand Repositioning and CRM
Vandana Ahuja (2014). Handbook of Research on Effective Marketing in Contemporary Globalism 10 pages.
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