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Book Chapter
IT-Enabled Strategic Marketing Management
Xianzhong Mark Xu, Yanqing Duan, Yu Li (2003). IT-Based Management: Challenges and Solutions 18 pages.
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Book Chapter
Reviewing Mobile Marketing Research to Date: Towards Ubiquitous Marketing
Dimitris Drossos, George M. Giaglis (2010). Handbook of Research on Mobile Marketing Management 27 pages.
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Book Chapter
Framework for Mobile Marketing: The Locales Framework
Dennis Lee, Ralf Muhlberger, Mark Brown (2010). Handbook of Research on Mobile Marketing Management 21 pages.
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Book Chapter
e-marketing: Towards a Conceptualisation of a New Marketing Philosophy
Hatem El-Gohary (2011). Innovations in SMEs and Conducting E-Business: Technologies, Trends and Solutions 19 pages.
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Book Chapter
Reviewing Mobile Marketing Research to Date: Towards Ubiquitous Marketing
Dimitris Drossos, George M. Giaglis (2012). Wireless Technologies: Concepts, Methodologies, Tools and Applications 27 pages.
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Journal Article
A Literature Review and Classification of Relationship Marketing Research
Ashish Gupta, G. P. Sahu (2012). International Journal of Customer Relationship Marketing and Management 26 pages.
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Book Chapter
Framework for Mobile Marketing: The Locales Framework
Dennis Lee, Ralf Muhlberger, Mark Brown (2012). E-Marketing: Concepts, Methodologies, Tools, and Applications 20 pages.
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Book Chapter
SMS Marketing: An Emergent Trend within SMEs
Amandeep Takhar, Pepukayi Chitakunye, Ziska Fields (2014). Marketing in the Cyber Era: Strategies and Emerging Trends 30 pages.
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Book Chapter
The Evolution of Consumerism in the Marketing Education: A Critical Discussion Based on Mezirow's Critical Reflection
George S. Spais (2014). Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices 33 pages.
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Book Chapter
Leisure Time Marketing in the Context of the Entertainment Industry
Ozgur Cengel, Yaman Oztek (2014). Handbook of Research on the Impact of Culture and Society on the Entertainment Industry 18 pages.
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Book Chapter
Towards Leadership Marketing: An Exploratory and Empirical Study
Wilson Ozuem, Alina O'Keeffe (2014). Strategic Marketing in Fragile Economic Conditions 21 pages.
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Book Chapter
Leisure Time Marketing in the Context of the Entertainment Industry
Ozgur Cengel, Yaman Oztek (2015). Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications 18 pages.
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Book Chapter
Green Marketing: A Conceptual Framework and Suggestions for Industrial Services Marketing
Ceren Altuntaş Vural (2015). Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing 23 pages.
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Book Chapter
SMS Marketing: An Emergent Trend within SMEs
Amandeep Takhar, Pepukayi Chitakunye, Ziska Fields (2015). Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications 30 pages.
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Book Chapter
Impact of 2.0 on Contemporary Marketing
Dora Simões, Sandra Filipe (2015). Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications 22 pages.
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Book Chapter
Towards Leadership Marketing: An Exploratory and Empirical Study
Wilson Ozuem, Alina O'Keeffe (2015). Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications 21 pages.
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Book Chapter
The Evolution of Consumerism in the Marketing Education: A Critical Discussion Based on Mezirow's Critical Reflection
George S. Spais (2015). Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications 34 pages.
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Journal Article
A Standardized Marketing Audit Model for Entrepreneurship Education in Egypt
Sherein H. Abou-Warda (2015). International Journal of Service Science, Management, Engineering, and Technology 18 pages.
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Book Chapter
The Roles of Corporate Marketing Strategies and Brand Management in the Global Retail Industry
Kijpokin Kasemsap (2015). Successful Technological Integration for Competitive Advantage in Retail Settings 30 pages.
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Book Chapter
The Evolution of Relationship Marketing Orientations
(2015). Customer Relationship Management Strategies in the Digital Era 13 pages.
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Book Chapter
The Conceptual Framework of Relationship Marketing
(2015). Customer Relationship Management Strategies in the Digital Era 26 pages.
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Journal Article
Technology-Driven Online Marketing Performance Measurement: Lessons from Affiliate Marketing
David Bowie, Alexandros Paraskevas, Anastasia Mariussen (2014). International Journal of Online Marketing 16 pages.
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Journal Article
Green Marketing Mix: A Review of Literature and Direction for Future Research
Prashant Kumar, Bhimrao Ghodeswar (2015). International Journal of Asian Business and Information Management 18 pages.
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Book Chapter
A Standardized Marketing Audit Model for Entrepreneurship Education in Egypt
Sherein H. Abou-Warda (2015). Economics: Concepts, Methodologies, Tools, and Applications 20 pages.
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Book Chapter
Financial Implications of Relationship Marketing in Airline Business
Hasan Dinçer, Ümit Hacıoğlu, Aydın Özdemir (2015). Handbook of Research on Behavioral Finance and Investment Strategies: Decision Making in the Financial Industry 43 pages.
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