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Dhouha Jaziri-Bouagina
Dhouha Jaziri-Bouagina,is aLecturer at the faculty of economic and management science of Sousse, University of Sousse, Tunisia. She obtained her PhD degree in marketing from ISG, Tunis. Previously, she was an assistant professor at FSEG-Nabeul during 6 years. Her research concerns mainly the experiential marketing, the knowledge management, the customer knowledge management, and the innovation management. She has a set of high ranked peer-reviewed publications and communications around the world (several conferences such as Tunisia (ATM, 2012, 2013), Algeria (2008), Cardiff, Great Britain (2013), AGECSO (2013, 2016) France, Lithuania (2013), Spain (2015). She is a member of AGeCSO (France). She was a member of program committee, in the workshop of business intelligence of WorldCIST’15 – (Portugal, 2015) and was recently selected as a member of technical Program Committée
of FEBM (The Second International Conference on Economic and Business Management (Shanghai,
October,2017). Moreover, she is a member of editorial Advisory Board (IGI global). She reviewed a
set of chapters in books published by IGI global and articles in high ranked journals in marketing and
management field.
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