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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Jessy Nair

Jessy Nair is an Associate Professor in Marketing, in Department of Management Studies at PES University, Bangalore, India. She received her PhD in Strategic Information Systems, from VIT University, Vellore, India. She has to her credit publications in many international and national journals. Her research interests include Consumer Behaviour, E-Commerce, E –Retailing, Strategic Information Systems, Technological Change.
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