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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Matthew S. Eastin

Matthew S. Eastin (Ph.D., Michigan State University) is an Associate Professor in the Department of Advertising and Co-Director of the Media Research Lab at the University of Texas at Austin. Dr. Eastin’s research focuses on new media behavior and has appeared in the Journal of Communication, Communication Research, Human Communication Research, Journal of Broadcasting & Electronic Media, CyberPsychology & Behavior, Journal of Computer-Mediated Communication, Computers in Human Behavior and is Co-Editor of the forthcoming Handbook of Research on Digital Media and Advertising.
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