Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Bahri Ammari Nedra

Dr. Nedra Bahri-Ammari is a permanent associate professor of marketing at IHEC of Carthage, Tunisia and a member of the LARIME research center. She holds a Doctorate in marketing and a master degree in Marketing form ISG of Tunisia, University of Tunis. She is a graduate of marketing from ISG of Tunis, University of Tunis. Dr. Bahri’s researches include: business-to-customer and business-to-business marketing, customer relationships management (CRM), social-CRM, customer satisfaction, loyalty, retention, technology’s implementation, firm profitability, enterprise Resource Planning (ERP) and Supply Chain Management. She has published in International peer-reviewed academic journals as: International Journal of Contemporary Hospitality Management; Journal of Hospitality and Tourism Technology; Journal of Research in Marketing and Entrepreneurship; Management Research Review; Journal of Marketing & Case studies; International Journal of Customer Relationship Marketing and Management; An International Journal of Science, Engineering and Technology. She has published a book on CRM and loyalty strategy also participated in the writing of books on tourism and social CRM. She has published in international and national academic conferences proceedings (EUROMED, World Research Summit for Hospitality and Tourism, Marketing Trends, WASET, IBIMA, Academy of Marketing Science,..).
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