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Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

13 Organizations' Attempts to Become Data-Driven

13 Organizations' Attempts to Become Data-Driven
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Author(s): Mikael Berndtsson (University of Skövde, Skövde, Sweden), Christian Lennerholt (University of Skövde, Skövde, Sweden), Thomas Svahn (Advectas AB, Malmö, Sweden)and Peter Larsson (Advectas AB, Malmö, Sweden)
Copyright: 2020
Volume: 11
Issue: 1
Pages: 21
Source title: International Journal of Business Intelligence Research (IJBIR)
Editor(s)-in-Chief: Ana Azevedo (CEOS.PP, ISCAP, Polytechnic of Porto, Portugal)
DOI: 10.4018/IJBIR.2020010101

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Abstract

Becoming a data-driven organization is a vision for several organizations. It has been frequently mentioned in the literature that data-driven organizations are likely to be more successful than organizations that mostly make decisions on gut feeling. However, few organizations make a successful shift to become data-driven, due to a number of different types of barriers. This article investigates, the initial journey to become a data-driven organization for 13 organizations. Data has been collected via documents and interviews, and then analyzed with respect to: i) how they scaled up the usage of analytics to become data-driven; ii) strategies developed; iii) barriers encountered; and iv) usage of an overall change process. The findings are that most organizations start their journey via a pilot project, take shortcuts when developing strategies, encounter previously reported top barriers, and do not use an overall change management process.

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