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An Investigation of the Factors That Motivate Users to Participate in Online Communities
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Author(s): Mohammad Al Khasawneh (Princess Sumaya University for Technology, Jordan), Ola A. Al Hadeed (Princess Sumaya University for Technology, Jordan), Tariq Abdrabbo (Princess Sumaya University for Technology, Jordan), Mohammad Yousef Abu Hashesh (Princess Sumaya University for Technology, Jordan)and Muhammad Al-Abdullah (University of Tampa, USA)
Copyright: 2021
Volume: 17
Issue: 1
Pages: 16
Source title:
International Journal of E-Business Research (IJEBR)
Editor(s)-in-Chief: Jeffrey Hsu (Fairleigh Dickinson University, USA)
DOI: 10.4018/IJEBR.2021010102
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Abstract
The objective of this research is to contribute to the understanding of the online community by empirically examining the major factors motivating online community members to participate and actively contribute to their communities. In pursuing this endeavor, a comprehensive conceptual model of motivations that drive online community participation is developed based on an extensive revision of the existing relevant literature. However, modest research had been conducted to understand the online participant's motivation to participate in online communities. Thus, the current research model will enhance understanding and add to the relevant existing knowledge by categorizing digital user's motivation to participate in online communities, through the employment of Maslow's hierarchy of needs theory and Herzberg's two-factor theory. The paper used a deductive methodological approach adopted.
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