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Big Data Ethics in Social Media-- A Case Study of Evaluating Websites

Big Data Ethics in Social Media-- A Case Study of Evaluating Websites
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Author(s): Yueming Niu (Xi'an Jiaotong Liverpool University, Suzhou, China) and Yulin Yao (Yulin Yao Consulting, Southampton, UK)
Copyright: 2020
Volume: 10
Issue: 1
Pages: 18
Source title: International Journal of Organizational and Collective Intelligence (IJOCI)
Editor(s)-in-Chief: Victor Chang (Teesside University, UK)
DOI: 10.4018/IJOCI.2020010102

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Abstract

This article combines qualitative and quantitative analysis to study the ethical issues of Big Data in social media, especially in evaluating websites. First, this article discusses the Big Data ethics of evaluation websites, and finds that there are some problems in the evaluation websites, such as false information, hidden information, and lack of user information protection. Second, this article uses questionnaires to investigate the awareness of users of different genders and ages on the evaluation website and their personal information protection consciousness.

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