IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Consumers' Perceived Value in Internet Shopping: An Empirical Study

Consumers' Perceived Value in Internet Shopping: An Empirical Study
View Sample PDF
Author(s): Rama Mohana Rao Katta (Department of Commerce and Management Studies, Andhra University, Visakhapatnam, India) and Chandra Sekhar Patro (Gayatri Vidya Parishad College of Engineering (Autonomous), Visakhapatnam, India)
Copyright: 2020
Volume: 11
Issue: 2
Pages: 20
Source title: International Journal of Customer Relationship Marketing and Management (IJCRMM)
Editor(s)-in-Chief: Riyad Eid (United Arab Emirates University, UAE)
DOI: 10.4018/IJCRMM.2020040102

Purchase

View Consumers' Perceived Value in Internet Shopping: An Empirical Study on the publisher's website for pricing and purchasing information.

Abstract

In recent years, the trend of online retailing has become one of the most imperative uses of technology with the development and ease of accessibility of the internet. The activity of online shopping is considered to be one of the significant aspects of online retailing and has been emerging as an essential part of consumers' lifestyle. Besides various advantages, consumers feel different types of perceived risks involved in online shopping. Therefore, it is crucial to identify the factors affecting consumers' perception of value. The present study empirically examines the influence of perceived advantages and risks on consumers' perceived value in online shopping environments. The results posit that perceived advantages and perceived risks have a positive significant influence on consumers' purchase intentions. Further, perceived advantages show a significant relationship with consumers' perceived risks. The findings afford practical implications for online retailers to frame necessary strategies in enhancing perceived value.

Related Content

Karen Margaret Corbishley, Roger B. Mason, Corne Meintjes. © 2020. 18 pages.
Youngkeun Choi. © 2020. 12 pages.
Waseem Bahadur. © 2020. 19 pages.
Mohamed Yassin, Salah A. Ali. © 2020. 14 pages.
Javed Hussain, Navjot Sandhu, Hatem El-Gohary, David J. Edwards. © 2020. 17 pages.
Hillary Clarke, Ahmed Hassanien. © 2020. 16 pages.
Rama Mohana Rao Katta, Chandra Sekhar Patro. © 2020. 20 pages.
Body Bottom