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Designing Dynamic Logotypes to Represent Data
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Author(s): Jéssica Parente (CISUC - Department of Informatics Engineering, University of Coimbra, Coimbra, Portugal), Tiago Martins (CISUC - Department of Informatics Engineering, University of Coimbra, Coimbra, Portugal), João Bicker (CISUC - Department of Informatics Engineering, University of Coimbra, Coimbra, Portugal)and Penousal Machado (CISUC - Department of Informatics Engineering, University of Coimbra, Coimbra, Portugal)
Copyright: 2019
Volume: 8
Issue: 1
Pages: 15
Source title:
International Journal of Art, Culture, Design, and Technology (IJACDT)
Editor(s)-in-Chief: Fernando Lima (Belmont University, USA)
DOI: 10.4018/IJACDT.2019010102
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Abstract
This work explores how data can influence the design of logotypes and how they can convey information. The authors use the University of Coimbra, in Portugal, as a case study to develop data-driven logotypes for its faculties and, subsequently, for its students. The proposed logotypes are influenced by the current number of students in each faculty, the number of male and female students, and the nationality of the students. The resulting logotypes are able to portray the diversity of students in each faculty. The authors also test this design approach in the creation of logotypes for the students according to their academic information, namely the course and number of credits done. The resulting logotypes are able to adapt to the current students, evolving over time with the departure of students and admission of new ones.
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