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Drivers of Mobile Application Acceptance by Consumers: A Meta Analytical Review

Drivers of Mobile Application Acceptance by Consumers: A Meta Analytical Review
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Author(s): Francisco-Jose Molina-Castillo (Department of Marketing, University of Murcia, Murcia, Spain) and Angel-Luis Meroño-Cerdan (Department of Business Administration, University of Murcia, Murcia, Spain)
Copyright: 2014
Volume: 6
Issue: 3
Pages: 14
Source title: International Journal of E-Services and Mobile Applications (IJESMA)
Editor(s)-in-Chief: Mirjana Pejic-Bach (University of Zagreb, Croatia)
DOI: 10.4018/ijesma.2014070103

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Abstract

During the last decades the economy has undergone a huge transformation in terms of telecommunication industry evolution. The use of mobile applications has been generally accepted in society but still little is known about how customers use these applications and how managers can obtain high levels of return on their investments in this domain. The Technology Acceptance Model (TAM) has been used for several years to predict the attitudes and behaviours of consumers of mobile services. However, several authors have recognized the limited applicability when it comes to explaining mobile service acceptance by customers. This paper uses a meta-analytic approach to review the acceptance of mobile services and analyse the relationships between TAM variables and consumer acceptance of mobile services. The authors searched all available academic computer databases to get a deeper understanding of this topic and uncover the most significant drivers of mobile application acceptance by consumers.

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