Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Enhancing Customer Service Operations in E-Business: The Emotional Dimension

Enhancing Customer Service Operations in E-Business: The Emotional Dimension
View Sample PDF
Author(s): David Barnes (University of London, UK) and R. Halloway (Open University Business School, UK)
Copyright: 2005
Volume: 3
Issue: 2
Pages: 16
Source title: Journal of Electronic Commerce in Organizations (JECO)
Editor(s)-in-Chief: Pedro Isaías (Information Systems & Technology Management School, UNSW, Sydney, Australia)
DOI: 10.4018/jeco.2005040102


View Enhancing Customer Service Operations in E-Business: The Emotional Dimension on the publisher's website for pricing and purchasing information.


In today’s increasingly competitive markets, greater emphasis is being placed on customer service as a means of achieving competitive advantage. Many organizations believe that e-business can provide opportunities to improve customer service operations by enabling them to get closer to the customer and enhance the organization-to-customer contact experience. However, use of the Internet fundamentally changes the nature of the customer contact experience. This article investigates this phenomenon from an operations management perspective, by examining the customer service encounter during the business processes of ordering and delivering in e-business. Empirical results from case research investigating eight companies that use e-business in their customer service operations are reported and discussed. The article concludes that unless the emotional aspects of customer service are considered alongside the functional, then barriers to enhanced customer service in e-business will not be overcome.

Related Content

Yu-Qian Zhu, Dinna Amelina, David C. Yen. © 2020. 17 pages.
Ying Kai Liao, Candice Chang, Giang Nu To Truong. © 2020. 18 pages.
Pratim Datta, Geoffrey Hill. © 2020. 23 pages.
Shekhar Shukla, B.K. Mohanty, Ashwani Kumar. © 2020. 30 pages.
Vishal Soodan, Avinash Rana. © 2020. 26 pages.
Aastha Behl, Pratima Sheorey, Abhinav Pal, Ajith Kumar Vadakki Veetil, Seema R Singh. © 2020. 16 pages.
Shampy Kamboj, Shruti Rana, Vinayak A. Drave. © 2020. 19 pages.
Body Bottom