The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Ethics of Retailers and Consumer Behavior in E-Commerce: Context of Developing Country With Roles of Trust and Commitment
Abstract
In the era of the information-communication technology with the development of electronic commerce, consumers can buy almost everything anywhere and at any time. One of the greatest benefits of e-commerce has been the convenience and the vast choices which consumers get online. However, some serious issues exist that impede consumers from transaction online. These issues have attracted the attention of many marketing researchers in recent years. In this research, the authors focus on the impact of consumers' ethics perception of e-retailer on their purchase intention and satisfaction. The authors also try to clarify the roles of trust and commitment in the relationship of ethics on consumers purchase decision and satisfaction because of their importance in e-commerce but also the privation in the research of previous studies. The data collected from a survey of 390 online consumers in Vietnam. Results reveal that there are significant relationships between online retailers' ethics and consumers' purchase intention and satisfaction via the mediation of trust and commitment.
Related Content
Chanchira Laorach, Kulthida Tuamsuk.
© 2024.
15 pages.
|
Sharmin Taskin, Amna Javed, Youji Kohda.
© 2024.
15 pages.
|
Mohammad Javad Abdolahi, Behnod Barmayehvar, Taimoor Marjani, Reza Esmaeilabadi.
© 2024.
15 pages.
|
Hyungwook Shim, Jaegyoon Hahm.
© 2024.
14 pages.
|
Chinmay O. Baxi, Kiran J. Patel, Kundan M. Patel, Vipul B. Patel, Vishal A. Acharya.
© 2024.
23 pages.
|
Praowpan Tansitpong.
© 2024.
19 pages.
|
Siti Malihah Mohd Yusof, Zulaiha Ali Othman, Sabrina Tiun.
© 2024.
15 pages.
|
|
|