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Exploring the Nature of Business Strategy Change for Mental Health Practices in the Age of COVID-19

Exploring the Nature of Business Strategy Change for Mental Health Practices in the Age of COVID-19
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Author(s): De Andra Judge (The Chicago School of Professional Psychology, USA) and Darrell Norman Burrell (The Florida Institute of Technology, USA & Capitol Technology University, USA)
Copyright: 2021
Volume: 2
Issue: 4
Pages: 11
Source title: International Journal of Business Strategy and Automation (IJBSA)
Editor(s)-in-Chief: José Poças Rascão (Polytechnic Institute of Setúbal, Portugal)
DOI: 10.4018/IJBSA.20211001.oa1

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Abstract

The Convergence Lab (TCL), a mental health medical group practice that provides group and individual therapy for its adult clients. TCL is a 5-year old organization with five (5) clinicians inclusive of and one (1) full-time office manager and 5 clinicians are full time staff. As a result of COVID-19, TCL has experienced an 75% decrease in revenue since patients are unable to complete their appointments in person. The paper examines how one mental health medical group practice used a management consultant to help the practice change its business strategy to respond to COVID-induced business challenges using automation and technology driven strategic approaches. This inquiry uses organizational development action research intervention and a content analysis of the literature to create real-world solutions that will have value to scholar practitioners that are doing applied research to help similar organizations that are challenged to respond to the global pandemic.

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