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Increasing Graduate Education Relevance Through Innovative Marketing: Interview with Mike Scorzo

Increasing Graduate Education Relevance Through Innovative Marketing: Interview with Mike Scorzo
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Author(s): Lynn Wilson (SeaTrust Institute and Kaplan University, USA)
Copyright: 2011
Volume: 1
Issue: 2
Pages: 7
Source title: International Journal of Technology and Educational Marketing (IJTEM)
Editor(s)-in-Chief: Purnendu Tripathi (IGNOU, India)and Siran Mukerji (IGNOU, India)
DOI: 10.4018/ijtem.2011070105

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Abstract

The aim of this paper is to illustrate innovative interdisciplinary and transdisciplinary implications for marketing for an academically rigorous graduate program that serves the needs of employers in the emerging field of environmental policy. By linking interdisciplinary curriculum design to the transdisciplinary nature of environmental policy work, program design and marketing become interwoven.

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