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Investigating Public Acceptance on Public Oriented Human Space Commercialization

Investigating Public Acceptance on Public Oriented Human Space Commercialization
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Author(s): Alex Monchak (Department of Engineering Management, University of Houston at Clear Lake, Houston, TX, USA), Ki-Young Jeong (Department of Engineering Management, University of Houston at Clear Lake, Houston, TX, USA)and James Helm (Department of Software Engineering, University of Houston at Clear Lake, Houston, TX, USA)
Copyright: 2013
Volume: 3
Issue: 1
Pages: 19
Source title: International Journal of Space Technology Management and Innovation (IJSTMI)
DOI: 10.4018/ijstmi.2013010101

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Abstract

Based on people’s enthusiasm and economical reasons, space commercialization will get more momentum in the future, and eventually reach a full commercialization status, a public-oriented human space commercialization (POHSC) where the public freely participate and purchase space products and services. In this study, the authors conduct a survey-based research model to investigate public perception on POHSC in the human space exploration (HSE) context. The authors want to identify what factors influence public acceptance and adoption of POHSC, and to evaluate public willingness to pay for future services provided by POHSC. For these objectives, the authors develop the concept of ‘eMerge’, a conceptualized mobile device-based application tool with which the public access and pay for their services. The authors also propose the Technology Acceptance Model with ‘eMerge’ specific (TAMe). The results show that public perceptions are strongly affected by perceived availability, perceived usefulness, and perceived enjoyment to use ‘eMerge’. The Perceived availability and perceived enjoyment have significant effect on public motivation to use ‘eMerge’ by forming a positive attitude toward intention to use it. It also shows that the public have very high expectations and enthusiasm on POHSC in terms of their estimated spending on ‘eMerge’. These results can be used as base knowledge in POHSC for future R&D and commercialized technology development.

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