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Is AI Augmenting or Substituting Humans?: An Eye-Tracking Study of Visual Attention Toward Health Application

Is AI Augmenting or Substituting Humans?: An Eye-Tracking Study of Visual Attention Toward Health Application
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Author(s): Piotr Gaczek (Poznan University of Economics and Business, Poland), Grzegorz Leszczyński (Poznan University of Economics and Business, Poland) and Marek Zieliński (Poznan University of Economics and Business, Poland)
Copyright: 2022
Volume: 18
Issue: 1
Pages: 14
Source title: International Journal of Technology and Human Interaction (IJTHI)
Editor(s)-in-Chief: Anabela Mesquita (ISCAP/IPP and Algoritmi Centre, University of Minho, Portugal) and Chia-Wen Tsai (Ming Chuan University, Taiwan)
DOI: 10.4018/IJTHI.293193

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Abstract

In this paper, the authors focus on Artificial Intelligence as a tangible technology that is designed to sense, comprehend, act, and learn. There are two manifestations of AI in the medical service: an algorithm that analyzes and interprets the test result and a virtual assistant that communicates the result to the patient. The aim of this paper is to consider how AI can substitute a doctor in measuring human health and how the interaction with virtual assistant impacts one’s visual attention processes. Theoretically, the article refers to the following research strands: Human-Computer Interaction, technology in services, implementation of AI in the medical sector, and behavioral economy. By conducting an eye-tracking experimental study, it is demonstrated that the perception of medical diagnosis does not differ across experimental groups (human vs. AI). However, it is observed that participants exposed to AI-based assistant focused more on button allowing to contact a real doctor.

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