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Opening Pandora's Box: Everything We (Do Not) Know About the Global Strategy

Opening Pandora's Box: Everything We (Do Not) Know About the Global Strategy
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Author(s): Pedro Veiga (Polytechnic Institute of Viseu, Higher School of Education, Portugal & NECE Research Unit in Business Sciences, University of Beira Interior, Portugal), Ronnie Figueiredo (Polytechnic Institute of Viseu, Higher School of Education, Portugal & NECE Research Unit in Business Sciences, University of Beira Interior, Portugal), Sergio Teixeira (Higher Institute of Administration and Languages, Research Center – ISAL, Portugal & NECE- Research Unit in Business Sciences, University of Beira Interior, Portugal) and Cristina Isabel I. Fernandes (University of Beira Interior, Department of Management and Economics, Portugal & NECE- Research Unit in Business Sciences, University of Beira Interior, Portugal)
Copyright: 2021
Volume: 29
Issue: 1
Pages: 21
Source title: Journal of Global Information Management (JGIM)
Editor(s)-in-Chief: Zuopeng (Justin) Zhang (University of North Florida, USA)
DOI: 10.4018/JGIM.2021010101

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Abstract

Global strategy research is rapidly increasing in quantity but is found in divergent literature and disciplines. Now is the time to offer a comprehensive review that identifies, synthesizes, and integrates previous research and highlights knowledge gaps and the way forward. This methodical literature search helped to identify 338 articles in the Web of Science database published until 2018. Using a systematic and in-depth content analysis using bibliometric techniques, the authors reviewed the articles and identified the main theories used and the methodological guidelines in these articles. This review helps to identify significant knowledge gaps in terms of theoretical orientation and core content. The main contributions of this paper are to outline and summarize a multilevel analysis of emerging global strategy literature, integrate and extract potential theoretical contributions in this field, and indicate directions for future research.

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