The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Understanding Consumer Acceptance of M-Wallet Apps: The Role of Perceived Value, Perceived Credibility, and Technology Anxiety
|
|
Author(s): Jayanthi Thanigan (T.A. Pai Managament Institute, India), Srinivasa N. Reddy (T.A. Pai Managament Institute, India), Priya Sethuraman (St. Joseph's College of Engineering, India)and J. Irudhaya Rajesh (Flinders University, Australia)
Copyright: 2021
Volume: 19
Issue: 1
Pages: 27
Source title:
Journal of Electronic Commerce in Organizations (JECO)
Editor(s)-in-Chief: Pedro Isaías (Information Systems & Technology Management School, UNSW, Sydney, Australia)
DOI: 10.4018/JECO.2021010104
Purchase
|
Abstract
The m-wallet apps market in India is an evolving industry. M-wallet app companies could use the consumer insights from this study to design suitable strategies to retain existing users and attract new customers. Earlier studies in m-wallet app adoption in India have been restricted to GPRS services only. This study is unique in extending use of the UTAUT model theoretical framework to understand the factors influencing customers using the evolved 4G technology in India. The research hypothesis, based on the extended UTAUT model, was empirically tested using structural equation modeling. There was a significant improvement in the overall explanatory power of the extended UTAUT model over the original UTAUT.
Related Content
|
E. Mitchell Church, Richelle Oakley DaSouza, Olajumoke A. Awe.
© 2024.
19 pages.
|
|
Miguel Salazar, David Mauricio.
© 2024.
27 pages.
|
|
Adheesh Budree, Tawika Nkosana Nyathi.
© 2023.
21 pages.
|
|
Abhilash Bhattacharjee, Kunja Sambashiva Rao, Nishad Nawaz.
© 2023.
22 pages.
|
|
Chung-Tzer Liu, Yi Maggie Guo, Jo-Li Hsu.
© 2023.
28 pages.
|
|
Michael Joshua Ayawei, Mpho Raborife, Daniel K. Maduku.
© 2023.
26 pages.
|
|
Daniel Możdżyński, Wojciech Cellary.
© 2022.
23 pages.
|
|
|