IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Understanding Country Level Adoption of E-Commerce: A Theoretical Model Including Technological, Institutional, and Cultural Factors

Understanding Country Level Adoption of E-Commerce: A Theoretical Model Including Technological, Institutional, and Cultural Factors
View Sample PDF
Author(s): Punit Ahluwalia (University of Texas Rio Grande Valley, Edinburg, USA) and Mohammad I. Merhi (Indiana University South Bend, South Bend, USA)
Copyright: 2020
Volume: 28
Issue: 1
Pages: 22
Source title: Journal of Global Information Management (JGIM)
Editor(s)-in-Chief: Zuopeng (Justin) Zhang (University of North Florida, USA)
DOI: 10.4018/JGIM.2020010101

Purchase


Abstract

This paper provides a theoretically grounded model of e-commerce adoption to explain differences in adoption rates among countries. The model extends the existing culture-policy-technology (CPT) framework to examine causal relationships between the technological, institutional, and cultural factors in order to examine country-level e-commerce adoption. Thus, interesting relationships among macro-level factors are hypothesized. The paper highlights the important of risk mitigating mechanisms or institutions to facilitate adoption of e-commerce in countries with high uncertainty avoidance. A call for empirical examination into country level adoption is answered by analyzing macro level data from 69 countries. The hypotheses are confirmed using PLS analytical procedures. The study is timely as e-commerce technology has now taken hold in several countries but its revenues in proportion to the overall total revenues remain low. The study is motivated by significant different in e-commerce adoption rates among countries. The paper makes significant contributions to literature and practice.

Related Content

Carmen K. H. Lee, Kris M. Y. Law, Andrew W. H. Ip. © 2021. 18 pages.
Abrar Al-Hasan, Jiban Khuntia, Dobin Yim. © 2021. 28 pages.
Kris M.Y. Law, Kristijan Breznik, Andrew W. H. Ip. © 2021. 18 pages.
Payam Hanafizadeh, Ahad Zareravasan. © 2020. 42 pages.
Hassan Aldarbesti, Huijing Deng, Juliana Sutanto, Chee Wei. © 2020. 22 pages.
Ron Babin, Brian Nicholson, Megan Young. © 2020. 23 pages.
Hassan Aldarbesti, Huijing Deng, Juliana Sutanto, Chee Wei. © 2020. 22 pages.
Body Bottom