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Achieving Peak Sales Performance for Optimal Business Value and Sustainability

Achieving Peak Sales Performance for Optimal Business Value and Sustainability
Author(s)/Editor(s): Carlton Brown (University of Plymouth, UK)
Copyright: ©2020
DOI: 10.4018/978-1-7998-1639-3
ISBN13: 9781799816393
ISBN10: 1799816397
EISBN13: 9781799816416

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Description

Businesses today face many obstacles, but one major hurdle is optimizing sales performance and achieving peak levels of execution. In recent years, there has been a significant decline in sales performance among businesses internationally. Many professionals attribute this disparity to the lack of attention towards certain business techniques including “Sales Peak Performance” and “Business to Business.” Strategies like this lack empirical validity and further investigation on the implementation of these approaches could significantly impact the business world.

Achieving Peak Sales Performance for Optimal Business Value and Sustainability is a collection of innovative research on the methods and applications of various elements that influence sales peak performance including personal, organizational, and symbiotic determinants. While highlighting topics including emotional intelligence, personal branding, and customer relationship management, this book is ideally designed for sales professionals, directors, advertisers, managers, researchers, students, and academicians seeking current research on insights and advancements of business sustainability and sales peak performance.



Author's/Editor's Biography

Carlton Brown

Carlton Brown is known as a thought leader and creative thinker, speaker, writer on sales and marketing issues. Dr Brown has a corporate background of leading sales team for FTSE 100/250 Businesses within the UK. He is a consultant who advises on sales performance within different demographic sectors and industries, supporting them shape their sales strategies. Carlton is a member of the Professional Speakers Association (PSA), an executive board member of the Association of Business Mentors (ABM), A fellow of the Association of Professional Sales (APS), keynote speaker and facilitator. Not only is Carlton a hands-on sales specialist, but he has the academic depth to support his strategies. His PhD research has created a new framework and methodology that transforms teams. mindsets and skillsets. Carlton has 25 years of experience and academic learning that create winning teams. He is dynamic, energetic, pragmatic and motivational. His focus on both sales peak performance and improving the peak performance of teams is evident. He has written within academic peer reviewed articles on sales leadership and emotional intelligence and published a book on corporate social responsibility and strategic market positioning for organisational success. He is regarded as a humorous and creative speaker, who engages his audience and the ability to translate complex issues in to practical and stimulating insights, that’s conducive to a great growth learning environment.



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