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Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Building a Brand Image Through Electronic Customer Relationship Management

Building a Brand Image Through Electronic Customer Relationship Management
Author(s)/Editor(s): Arshi Naim (King Kalid University, Saudi Arabia) and Sandeep Kumar Kautish (APU LBEF, India)
Copyright: ©2023
DOI: 10.4018/978-1-6684-5386-5
ISBN13: 9781668453865
ISBN10: 166845386X
EISBN13: 9781668453889

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Description

Effective e-customer relationship management is imperative for increasing customer satisfaction, online sales, website patronage, loyalty, and retention. To understand exactly how this business strategy can be applied to enhance business operations, further study on its various benefits, opportunities, and challenges is required.

Building a Brand Image Through Electronic Customer Relationship Management develops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image. Covering topics such as marketing, brand equity, customer loyalty, and social media, this reference work is ideal for business owners, managers, entrepreneurs, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.



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