Description
Changes in the global economy bring new dynamics, concepts, and implications that require digitalization and adaptation. The new “normal” has changed, and companies must adopt such strategies if they want to survive in the ever-changing business environments.
Business Management and Communication Perspectives in Industry 4.0 is a pivotal reference source that provides vital research on the planning, implementing, and evaluating of strategies for the new industry standards. While highlighting topics such as artificial intelligence, digital leadership, and management science, this publication theorizes about tomorrow’s business and communication environments based on the past and present of the concepts. This book is ideally designed for managers, researchers, educators, students, professionals, and policymakers seeking current research on blending managerial and communicational concepts with a multidisciplinary approach.
Author's/Editor's Biography
Ayşegül Özbebek Tunç (Ed.)
Aysegül Özbebek Tunç, who was born in 1985, works as an assistant professor in Faculty of Political Sciences, Istanbul University. She completed her BA in Business Administration Department in Faculty of Economics and Administrative Sciences at Anadolu University in 2006. She got a Master’s degree on Management and Organization in Marmara University in 2009 and studied her PhD in the same field at Istanbul University in 2015. After having worked as an export regional coordinator in a jewelry company for 2 years, she became a research assistant in Istanbul University at the end of 2008 and then assistant professor in 2016. She also studied as a visiting scholar and worked with Professor Tatiana Manolova in Bentley University in USA for 6 months. She is the departmental Erasmus coordinator since 2014 and the advisor to Social Responsibility and Leadership Student Club since 2017. She is interested in new management approaches, organization theory, leadership, top management teams, strategy management, organizational ambidexterity, entrepreneurship and Industry 4.0. She has one book, several book chapters, many articles and conference proceedings and a couple of reviewer-ships in her field
Pınar Aslan (Ed.)
Pinar Aslan is from Istanbul, Turkey. She holds two majors in Public Relations and Comparative Literature, and two master’s degrees in Public Relations and Cultural Studies. One of her master’s theses was on social media and public relations practitioners. She holds a PhD from the University of Salamanca, Spain in cultural studies. She is currently writing her second PhD thesis on the effect of Turkish television series in Latin America and Turkish soft power. Pinar Aslan is very much interested in intercultural communication, international public relations, digital communication, and social media behaviour. She also has publications on crisis communications, public diplomacy, and global advertising.