Exploring the Power of Electronic Word-of-Mouth in the Services Industry

• #1. Fundamentals of Electronic Word of Mouth
• #2. Be or Not Be Online Engaged: Exploring the Flow From Stimuli to e-WOM on Online Retail Consumers
• #3. Sentiment Analysis Techniques, Tools, Applications, and Challenge
• #4. Storytelling as an Approach to Voice Complaints and eWOM on Social Media/Facebook
• #5. Understanding e-WOM Evolution in Social Media With Network Analysis
• #6. Unraveling E-WOM Patterns Using Text Mining and Sentiment Analysis
• #7. Using Sentiment Analysis for Evaluating e-WOM: A Data Mining Approach for Marketing Decision Making
• #8. When Consumers' Complaints Fall Into Public Domain: Negative e-WOM on Social Media
• #9. e-WOM Analysis Methods
• #10. Going Crazy for Reviewing: The Drivers Spreading e-WOM
• #11. Electronic Word-of-Mouth in the Service Industry: An Empirical Analysis on Sharing Economy Services
• #12. Are Online Reviews Helpful for Consumers?: Big Data Evidence From Services Industry
• #13. The Role of the Electronic Word-of-Mouth in the Hotel Industry
• #14. Analyzing the Impact of e-WOM Text on Overall Hotel Performances: A Text Analytics Approach
• #15. An Empirical Study on the Importance of Electronic Word of Mouth in the Concierge Industry: The Case of Cyprus
• #16. Communication Tools in the Customer's Journey: Application to the Tourism Sector
• #17. The Role of WOM in Affecting the Intention to Purchase Online: A Comparison Among Traditional vs. Electronic WOM in the Tourism Industry
• #18. Business Case of the Affiliate Marketing Business Model
• #19. Communicating Natural Calamity: The Sentiment Analysis of Post Rigopiano's Accident
• #20. How Consumers Respond to Editorial Communication Strategies: Is Content Marketing Replacing Publicity?

Sandra Maria Correia Loureiro’s current research interests include relationship marketing and new technologies (VR, AR, AI), tourism marketing, and corporate social responsibility issues. She has published in top journals such as: Journal of retailing, Journal of business research, International journal of hospitality research, Journal of product and brand management, Journal of retailing and consumer services or International journal of tourism research. She recently won the 2012 Best Paper Premier Award presented by the Global Marketing Conference (comprised of EMAC, ANZMAC, KSMS, and the Japanese Association of Marketing). Highly Commended paper Award 2014 - 7th EuroMed Conference and EuroMed Research Business Institute (EMRBI), Highly Commended paper Award 2016 - 9th EuroMed Conference and EuroMed Research Business Institute (EMRBI), Best Paper Award 2016- ICCMI 2016, Highly Commended paper in the 2017 Emerald Literati Network Awards for Excellence, Best Paper Award TomiWorld 2017 for Marketing, Promotion & Consumer Behavior and Highly Commended paper in the 2018 Emerald Literati Network Awards for Excellence.

Hans Ruediger Kaufmann, after appointments as manager, consultant and academic in 5 European countries, is currently Full Professor in Marketing in the School of Business of the University of Nicosia. He was President of CIRCLE (2007-2009) and is currently Vice-President of EMBRI and was a founding member in both institutions. He is a board member of the American Marketing Association Global Marketing SIG. He is member of the editorial board of a variety of journals and an Associate Editor of the World Review of Entrepreneurship, Management and Sustainable Development. He published a large number of journal articles and is author/editor of 8 books (mainly in the field of Consumer Behaviour and Marketing) and 4 Electronic Books (Thompson Reuters accredited conference proceedings). He is Visiting Professor to the International Business School of Vilnius University and an Adjunct Professor of the University of Vitez.