Description
Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry.
The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.
Author's/Editor's Biography
Hans Kaufmann (Ed.)
Hans Kaufmann is currently Full Professor in Marketing in the School of Business of the University of Nicosia after appointments as manager, consultant and academic in 5 European countries. He was President of CIRCLE (2007-2009) and is currently Vice-President of EMBRI and was a founding member in both institutions. He is a board member of the American Marketing Association Global Marketing SIG. He is member of the editorial board of a variety of journals and an Associate Editor of the World Review of Entrepreneurship, Management and Sustainable Development. He published a large number of journal articles and is author/editor of 8 books (mainly in the field of Consumer Behaviour and Marketing) and 4 Electronic Books (Thompson Reuters accredited conference proceedings). He is Visiting Professor to the International Business School of Vilnius University and an Adjunct Professor of the University of Vitez.
Mohammad Fateh Ali Khan Panni (Ed.)
Mohammad Fateh Ali Khan Panni is a Lecturer in the School of Business at City University, Bangladesh. He was born the year of 1981 at Dhaka, Bangladesh. As a young research aspirant he is actively involved in academic research. He has published many research articles in the area of consumerism, CRM, CKM, brand loyalty, online shopping behavior, internet banking and green consumer behavior index etc in numerous international journals like JLERI, IJBEP, IJECRM, WJBAM, JIKM, Amfiteatru Economic. As of to date in total he has 14 international refereed publications which includes international refereed journals conference proceedings, book chapter. Currently, he is a research committee member of three different research interest committees such as marketing, ethics and social responsibility and green economy consortium of Euromed Research Business Institute (EMRBI). He is also regularly involved as a track chair of Annual Euromed Conferences. He regularly reviews paper for different international refereed journals. So far he has reviewed paper for African Journal of Business Management (AJBM) (ISI indexed journal), African Journal of Agricultural Research (AJAR) (ISI indexed journal), Special Edition of World Review of Entrepreneurship, Management and Sustainable Development (WREMSD) (Inderscience Publication Series) and Journal of Information and Knowledge Management (JIKM) (World Scientific Publication), International Research Journal of Management and Business Studies and Journal of Accounting and Taxation (JAT) (Academic Journal Series). He is an editorial team member of African Journal of Marketing Management (AJMM) (Academic Journal series) and a listed reviewer of Journal of Information and Knowledge Management (JIKM) (World Scientific Publication).