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Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing

Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing
Author(s)/Editor(s): Ulas Akkucuk (Bogazici University, Turkey)
Copyright: ©2015
DOI: 10.4018/978-1-4666-6635-1
ISBN13: 9781466666351
ISBN10: 1466666358
EISBN13: 9781466666368


View Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing on the publisher's website for pricing and purchasing information.


In an age of rising environmental concerns, it has become necessary for businesses to pay special attention to the resources they are consuming and the long-term effects of the products they are creating. These concerns, coupled with the current global economic crisis, demand a solution that includes not only business, but politics, ecology, and culture as well.

The Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing provides the latest empirical research findings on how sustainable development can work not just for organizations, but for the global economy as a whole. This book is an essential reference source for professionals and researchers in various fields including economics, finance, marketing, operations management, communication sciences, sociology, and information technology.

Table of Contents


Reviews and Testimonials

This volume includes a broad range of research on the topic of sustainability. It has particular strengths in the areas of green marketing, sustainability in developing nations, and resource management. [...] Highly recommended for academic researchers in business and economics who publish and research in the area of sustainability and who wish to learn more about the growing field of sustainability and perhaps incorporate sustainability topics into their work. Also highly recommended for academic and corporate researchers and practitioners who wish to learn about emerging best practices in sustainability.

– Dr. Stephen L. France, Assistant Professor of Marketing, University of Wisconsin-Milwaukee

This book focuses on the important relations between the various fields of social sciences with respect to producing sustainable value. Consideration for “People, Profits and Planet” is the key to sustainable development. The reader will develop a strong understanding of the practical issues and problems faced by firms and academics in the field of sustainability research. [...] Overall, the book provides its readers a solid understanding of sustainability research and will be very informative to both academics and practitioners interested in the field.

– Dr. Ari Yezegel, Bentley University, USA

This volume draws together 28 chapters on how sustainable development can help organizations and the global economy. Marketing, accounting, management, public relations, economics, and other researchers from Turkey, the Middle East, and Malaysia address the role of marketing in sustainability, including the use of mindful marketing as a customer-centric approach that improves individual and societal well-being while increasing profits; the effects of nongovernmental organization campaigns on consumers' attitudes, altruism, locus of control, and long-term orientation; the price consumers are willing to pay for environmentally friendly products; sustainability messages on corporate websites and social media; green marketing in industrial services marketing and corporate social responsibility; and the impact of health lifestyles on sustainable development.

– ProtoView Book Abstracts (formerly Book News, Inc.)

Author's/Editor's Biography

Ulas Akkucuk (Ed.)
Ulas Akkucuk is an Associate Professor of Quantitative Methods at Bogazici University Department of Management, Istanbul, Turkey. Dr. Akkucuk has a BS in Industrial Engineering from Bilkent University (1997), an MBA from Bogazici University (2000), and a PhD in Management Science and Information Systems from Rutgers University (2004). His research interests focus on the methodological development of multivariate techniques such as Clustering and Multidimensional Scaling and novel applications into fields, such as global competitiveness, CRM, technology management, and sustainable development. He has taught Statistics, CRM and Data Mining, and Global Aspects of Management courses, among others, at both graduate and undergraduate levels. He is associate editor and editorial board member of International Journal of Research in Business and Social Science (IJRBS) and has been an ad hoc reviewer for journals such as Journal of Multivariate Analysis, Bogazici Journal, and International Journal of Business Economics and Management. He is a member of the Classification Society and Society for the Study of Business and Finance.


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