Description
Successful communication can help to prevent health problems, promote healthy behaviors and lifestyles, and overcome health challenges. However, various issues have created obstacles for the promotion of health communication, including low health literacy, the reluctance of patients to admit their lack of understanding, the overestimation by health professionals of a patient’s level of understanding, and insufficient health literacy tools, to name a few. It is thus essential to convey the latest communication models and practices being used to increase health literacy and provide adequate health information to society.
Health Communication Models and Practices in Interpersonal and Media Contexts: Emerging Research and Opportunities explores and analyzes the fundamentals, models, and dimensions of health communication and offers practical solutions for better communications with direct outcomes in the optimization of citizens’ health literacy. The book also discusses and proposes more effective health communication models and practices as a tool for the construction of more solid and evident health outcomes. Covering topics such as cancer prevention, health professionals’ communication, and models of health communication, this text is essential for health professionals, communication professionals, professors, teachers, researchers, academicians, and students.
Author's/Editor's Biography
Célia Belim
Celia Belim is an assistant professor at the School of Social and Political Sciences, University of Lisbon (ISCSP-ULisboa), lecturing on Communication Sciences (CC)’s scientific area since 2000. Currently, she is the executive coordinator of the graduate degree of the referred scientific area. She has a PhD on CC. She coordinates projects, such as Communicate health and Agendas and communication. Since 2000, she has participated in several conferences, and publishes in her fields of interest, such as health communication, having published, by invitation from Rowman & Littlefield Publishers. She has received five academic awards.
Cristina Vaz de Almeida
Cristina Vaz de Almeida is a researcher (PhD), specialist in health literacy (HL) and director of a post-graduate studies on Health Literacy at the Higher Institute of Applied Psychology (ISPA) since 2012. She has a permanent intervention as a lecturer and key-note speaker in HL for training health professionals, at national and international level. Since 2007, she has participated in Portuguese social projects. She has been working for more than 19 years at Lisbon Holy House of Mercy-Santa Casa da Misericórdia de Lisboa (SCML). She is coordinator and co-author of several books, articles and chapters of Health Literacy, Health Communication and Marketing Communication.