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Innovations in Digital Branding and Content Marketing

Innovations in Digital Branding and Content Marketing
Author(s)/Editor(s): Subhankar Das (Duy Tan University, Vietnam) and Subhra Rani Mondal (Duy Tan University, Vietnam)
Copyright: ©2021
DOI: 10.4018/978-1-7998-4420-4
ISBN13: 9781799844204
ISBN10: 179984420X
EISBN13: 9781799844211

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Description

In today’s technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today’s consumers are spending an increased amount of time on digital platforms, maintaining a presence online is crucial for companies to remain successful and relevant. Due to this necessity, there have been significant advancements made in the field of digital marketing and branding.

Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. While highlighting topics including gamification, typography, and consumer-generated media, this book is ideally designed for advertisers, marketers, brand managers, PR professionals, content specialists, researchers, practitioners, executives, students, and academicians seeking current research on advanced strategies and developments in digital marketing.



Author's/Editor's Biography

Subhra Mondal (Ed.)
Dr. Subhra is currently working at Duy Tan University, Vietnam as a Researcher

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