Description
The subject of the use of social media has renewed interest because of the impact that it had on the last U.S. presidential election and the impact that social media networks will have on subsequent elections. As guides in the information world, it is thus important that librarians be well versed in social media. This has called attention to the relevance and urgency of incorporating social media use into the academic library, both as a marketing tool and as an instruction tool.
Social Media for Communication and Instruction in Academic Libraries is an essential reference source that offers guidance in using social media in academic libraries and in instruction with a special emphasis on assessment and evidence-based practice. Featuring research on topics such as digital libraries, marketing, and web analytics, this book is ideally designed for librarians, administrators, educators, managers, information technology specialists, professionals, researchers, and students.
Author's/Editor's Biography
Jennifer Joe (Ed.)
Jennifer Joe currently works at the University of Toledo, in Toledo, OH, where she is the Undergraduate Engagement Librarian. She received her MLS from Indiana University - Bloomington in 2010, and her MA in Sociology from Western Kentucky University in 2011. Her research interests include collection development, information literacy, student engagement, and the integration of technology into libraries and library practices.
Elisabeth Knight (Ed.)
Elisabeth Knight is an Associate Professor and the Distance Education Library Services Coordinator for Western Kentucky University where she has worked for the past 24 years. She has also spent 14 years as a part-time reference librarian at the Bowling Green Public Library (now known as the Warren County Public Library). She received her MLIS and a MA in English Literature from University of Wisconsin-Milwaukee. Serving the public's needs and providing research instruction for students has been her main interests as a librarian, her interests include poetry and literature, education, instruction, distance learning and collection development.