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Social Media Performance Evaluation and Success Measurements

Social Media Performance Evaluation and Success Measurements
Author(s)/Editor(s): Michael A. Brown Sr. (Right Fit Communications LLC, USA)
Copyright: ©2017
DOI: 10.4018/978-1-5225-1963-8
ISBN13: 9781522519638
ISBN10: 1522519637
EISBN13: 9781522519645

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Description

There are many different social media platforms that provide a wide array of services. Exploring the results yielded by these platforms can enhance their usefulness and impact on society’s advancement.

Social Media Performance Evaluation and Success Measurements is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social networking engagement, and return on investments, this publication is ideally designed for academicians, practitioners, and researchers seeking current research on the benefits of utilizing the social network environment of today.



Author's/Editor's Biography

Michael Brown Sr. (Ed.)
Michael A. "Doc" Brown, Sr., Ph.D. has authored several books and is an accomplished public speaker. He has coached different sports at the recreation league, middle school, junior varsity, high school, and adult levels. He earned his Public Administration and Urban Policy degree, International Business, from Old Dominion University (ODU) in May 2011. He is teaching online public relations and communication courses for Florida Institute of Technology. He is a senior public affairs specialist serving government clients. He has 40-plus years of military and civilian experience combined and is an Air Force retiree who served 24 years in uniform.

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