Description
Small and Medium Enterprises (SMEs) face numerous challenges in today's ever-changing business landscape, including excessive bureaucracy, limited government support, and difficulties accessing specialized personnel and cutting-edge technology. These obstacles have been further exacerbated by the COVID-19 pandemic, pushing SMEs to the brink and requiring innovative solutions to navigate the crisis successfully. Gerardo Reyes Ruiz's edited book, Using Organizational Culture Strategies for Adapting to Change, offers a transformative solution to these challenges. Through a collection of real success stories from around the world, the book demonstrates how organizational culture played a crucial role in the resilience and triumph of SMEs during the pandemic. By studying these case studies, readers gain valuable insights and practical strategies to cultivate and leverage organizational culture for navigating change and driving sustainable growth.
Using Organizational Culture to Resolve Business Challenges is a comprehensive resource for academic scholars, stakeholders, business professionals, and students. It thoroughly explores the impact of organizational culture on SMEs, emphasizing the critical importance of fostering a strong culture and providing actionable guidance for establishing and nurturing it within these enterprises. The book equips readers with the necessary knowledge and tools to thrive in the face of adversity and seize new opportunities in today's rapidly evolving business environment. Whether readers seek to understand the role of culture in SME success or want practical advice for implementing cultural strategies, this book offers valuable expertise to help SMEs not only survive but thrive in challenging times.
Author's/Editor's Biography
Gerardo Reyes Ruiz (Ed.)
Gerardo Reyes Ruiz
is an Actuary by training from the Faculty of Sciences-UNAM; he studied a Specialty in Econometrics in the Postgraduate Studies Division of the Faculty of Economics-UNAM; He obtained a Master's and Doctorate (with a scholarship from CONACYT and the Carolina Foundation) in Business Studies (actuarial profile) from the Faculty of Economics and Business of the University of Barcelona, Spain. In the Doctorate he graduated with the highest honors awarded to a thesis of this nature, that is, he obtained the qualification of Excellent Cum Laude. Later he did a postdoctoral stay at the Center for Economic, Administrative, and Social Studies (CIECAS) of the National Polytechnic Institute (IPN). His work experience has been in public education institutions (UNAM, UAEM, IPN, Centro de Estudios Superiores Navales-CESNAV) where he has taught classes in Bachelor's, Specialty, Master, and Doctorate degrees. In some of these institutions, he developed several research projects, including Basic Science, forming and creating Research Networks (both nationally and internationally). All this accumulated experience allowed him to enter the National System of Researchers (SNI), Social Area, of Mexico (he has the appointment of Level I National Researcher). He is currently attached to the Center for Superior Naval Studies (CESNAV), in Mexico.