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A Case Study of MY Psychology: Malaysia's First Online Psychoeducational Platform

A Case Study of MY Psychology: Malaysia's First Online Psychoeducational Platform
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Author(s): Chong Shen Hew (MY Psychology, Malaysia), Mu Yi Hor (MY Psychology, Malaysia), Hou Huai Gary Yap (MY Psychology, Malaysia)and Tin Fung Chong (MY Psychology, Malaysia)
Copyright: 2021
Pages: 14
Source title: Research Anthology on Rehabilitation Practices and Therapy
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-7998-3432-8.ch023

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Abstract

MY Psychology is an online educational platform currently based in Malaysia, formed with the intention to spread awareness towards the general public of not only on issues related with mental health and those who suffer under mental illnesses, but also to create a place where psychology as a basic knowledge can be taught and learned. This is in order to correct misunderstandings from the public toward psychology. Operating on the internet requires the company to shift towards a marketing-oriented direction, in the meantime, coping with internal and external challenges in order to strive for greater reach and engagement from the audience.

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