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A Crowd-Funder Value (CFV) Framework for Crowd-Investment: A Roadmap for Entrepreneurial Success in the Contemporary Society

A Crowd-Funder Value (CFV) Framework for Crowd-Investment: A Roadmap for Entrepreneurial Success in the Contemporary Society
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Author(s): Payal Jain (University of Northampton, UK)
Copyright: 2019
Pages: 22
Source title: Socio-Economic Development: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-7311-1.ch027

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Abstract

Crowd-funding is used by business and social entrepreneurs to fund projects that impact society in many ways. Although crowd-funders fund and support entrepreneurial projects, stakeholders are less aware of crowd-funder motivations and behaviours towards products/services, which impact on the success of these projects. The purpose of this research, therefore, is two-fold: a) development of crowd-funder value framework for understanding crowd-funder motivations; and b) provision of robust theoretical basis to the construct of ‘crowd-funding'. Different social constructs, such as social identity, and symbolic, crowd and relational social capital related to crowd-funding are discussed based on symbolic convergence theory of communication and social identity theory. This framework will act as a roadmap to understand how crowd-funder motivations impact and create value for individuals, organisations and society, and inform how social, environmental and economic value and impact can be maximised through crowd-funding initiatives.

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